Brooklyn Gum Catching on in Brooklyn

What in Brooklyn could inspire a gum in Italy called Brooklyn Gum? I know Brooklyn is legendary, but the name Brooklyn Gum makes me think of the sometimes funny use of the English language around the world. Anyhow, the Daily News reports that Brooklyn Gum is becoming a favorite in Brooklyn, of all places. Now I can see Brooklyn Gum taking off with ironic hipsters, but if it were called Italy Gum, it would really sell like hot cakes.

"The Brooklyn-inspired chewing gum - an obsession in Italy since the early 1950s - is quietly becoming a cult favorite in its namesake borough."